In case you are submerged on the planet of website marketing, you’ve probably heard many times the recommendations: don’t re-invent the actual wheel, follow someone successful. But simply copying a business concept will be poor and also might not enable you to get the results you are longing for, simply because it has been carried [...]
So how do we accomplish this? First plan for growth. Have a system ready for when you have more business than you can handle so that there is help you can call. This is managed by building relationships with temp agencies, headhunters, and placement firms. Hire people on a contractor basis if necessary. This saves [...]
The last couple of days have been beautiful, the weather near perfect and some of us are suffering from spring fever while others are simply struggling with the pollen levels. This time of the year reminds me that summer is coming and things are about to slow down – in networking. I would like to [...]
What is often missed in the equation of sales and marketing is the lifetime value of a customer. Once the initial sale is made they are forgotten. With proper care, a one-time or occasional buyer can turn into a loyal buyer. And loyalty is more often than not based on trust. We live in a [...]
How often do people try to sell us something before we have expressed an interest, have a desire, or are in the market for what they have? It seems the standard for many salespeople is to try to sell to anyone and everyone regardless of the interest level. When someone attempts to sell us something [...]
Successful business owners all have one thing in common, they are never satisfied with sales levels. Whether you are making $10,000 a year or $1 million a year, there is always a possibility for growth. Growth only comes when you realize it can happen. You will not grow if you are content or can’t see [...]
